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FOX SPORTS | Concept to Execution

October 3, 2017

I was challenged to be the creative lead of a campaign to demonstrate the partnership between FOX Sports Florida, Audi, and the Miami Heat. 


Overview: After pitching this campaign and receiving client approval , I closely managed a team of creatives and producers to create a series of televised commercial spots, web-based videos, and social media executions to ‘drive’ an audience of viewers to tune in. The videos and social executions were produced in various formats with an eye to client exposure and precision targeting partnership activism. I served as the creative lead on this project managing it from concept to execution. 














Campaign pitch:







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